Having a successful business is hard work, and one thing a business owner has to pay attention to is branding, which means how the business is representing itself. The image a business emits is quite powerful. The following are a few ways to define your personal brand.
What Customers Think Matters
Business owners know how important customer relations and customer reviews are for a business. Negative reviews can be detrimental to a company, especially if the company takes no steps to address these negative reviews. Bad reviews have the power to hurt a brand’s image; they can even take away the control that you have over your message. After all, according to Podium, “Consumers who used to rely on word-of-mouth recommendations now rely on online reviews. In fact, over 80% of consumers trust reviews as much as they trust recommendations from family and friends.”
Bad reviews can also begin to affect other people’s opinions of your brand. Keep in mind that many online users trust third-party reviews to give them unbiased information. These are just some of the reasons why staying on top of the reviews posted about your brand helps you define your brand. You’re not going to please everyone, but be sure to respond to both positive and negative reviews to show potential customers that you care and attempt to correct issues when you can.
Stay True to Your Essence
You know what is at the very heart of your brand, and you need to make sure that you convey that clearly in every aspect of your business. Your customers need to be constantly reminded of what your brand stands for because your message is part of the reason some of your customers are loyal to you. The American Management Association explains that “To be authentic is to be true to one’s meaning, to be consistent and predictable, to never say one thing and do another. In fact, truly authentic brands align every customer touch point with that meaning.”
Knowing that your customers are connecting your message to your brand should help you stay true to its essence at all times. You have created a persona, and now it is your job to speak for this persona through your brand. It may be wise to consider running each of your ideas past a small group of trusted colleagues to ensure that each of your messages is communicated clearly. They can offer tips and may even prevent you from releasing something that contradicts your brand.
Images Are Powerful
The images you use online or post on social media will come to represent your brand. It is essential that you think about the intention behind each image that you use because online users are going to associate these images with your brand, sometimes more than slogans or statements. What you have to remember is that the online world is visual, and users will often judge whether your posts are worth reading based on the images you share.
Make sure that you understand that visual marketing starts with powerful and arresting images. This means that the image you choose not only conveys a message that you want to link to your brand, but it also has to be a professional and captivating picture. Remember that using visuals correctly can help more people remember your company. That is why visual aspects are is so crucial to your overall marketing strategy. Contact Brian + Lindsay and ask about what we can do to boost the visual representation of your brand through creative, professional photography.
These are just some of the ways you can continue to sculpt your brand to your liking. Of course, there are other tools to use to mold your brand, like sponsoring events or charities that fall in line with what your company stands for. Undoubtedly, there are probably going to be times when you miss the mark, but do your best, and your customers will appreciate that.