Is Your Site Equipped to Handle a Traffic Flood?
Getting more visitors to use your site is an exciting prospect, but is your site prepared to handle an increase in traffic? If you’re running a promotion, visitors may flock to your site. A traffic flood could also result from viral content or a malicious attack. To avoid performance issues and potential downtime during times of high traffic, take a few simple steps to get your website optimized for extra visitors.
Upgrade Your Hosting Package
If you want to handle higher traffic, you’ll need to upgrade your hosting package. There are several different kinds of hosting, including shared, cloud, and dedicated hosting. Shared hosting puts your website on the same server as several other sites. These types of plans are cheaper, but they can’t handle high volumes of traffic. Dedicated hosting and cloud hosting services, while more costly, provide resources allocated to your site alone. These types of hosting plans can handle higher traffic and are the best choices for high-volume sites.
Upgrade Your POS Setup
It’s incredibly important to be able to handle transactions during the busy times—that’s what ultimately leads to a pleasant shopping experience for the customer. If your point-of-sale software can’t handle high traffic, your site will experience slower load times, leading to a frustrating customer experience and abandoned shopping carts. To make sure your customers make it through the checkout process, you may need to upgrade your POS setup. Take a look at your current sales volume. Can your software handle double that traffic? If not, you’ll need to either upgrade your current plan or choose a software built specifically for high-volume online stores.
Test Your Site
Even if your site is handling its current traffic well, a traffic spike could still bring it down. Many sites see double, triple or even ten times the number of average visitors during busy times. One way to find out if your website can handle that many visitors is by performing a load test. A load test simulates virtual users interacting with your site. This will help you understand how many users can simultaneously access it. Test your site to see if it can handle your expected number of maximum visitors. If you’re performing a load test, notify your hosting provider ahead of time so that your test isn’t mistaken for a denial-of-service attack.
When it comes to web traffic, you can experience spikes well beyond your current number of average visitors. Make sure your website is prepared ahead of time. When your website is optimized for high traffic, your visitors are more likely to stay on your site and return in the future.