How Your Photography Business Can Reach More People Online
Photography is a fun and creative outlet and if you’re good at it, your job can be the ultimate dream. If you need to generate more clientele, put your smartphone and computer to use. Fancy photoshoots with themes, maternity shoots, engagement photos, and photoshoots to commemorate the benchmarks of a child’s life have become a social media trend. All you need to do is get yourself out there and get a slice of the pie that so many of your colleagues are eating.
Blogging is an incredible venture that can be fun to do and keep people coming to your website when you have content that will maintain their interest. Get permission from some clients to use their proofs for promotion. Offer a client a discount to allow you to do a behind-the-scenes blog on a photoshoot. Share your creative process, but be careful not to share secrets that make you uniquely you.
Share Your Social Media Pages
Place links to your social media accounts on your website. Additionally, have at least one of them on your business card with your website’s URL. Podium points out that you can find your Facebook URL in the address bar when you visit your page. All other social media sites will simply need usernames such as Twitter, Snapchat and Instagram. Be sure to post fresh content on all your social media pages daily. Daily posts will keep your creativity in front of potential clients. You can also offer an incentive to clientele when they link to your website and social media accounts when posting your photos on their own pages. Hashtags and tags are powerful tools.
Science of People explains that networking doesn’t have to be hard. Networking can be fun and pack a punch in the upward trend in your customer base. Go to trade events. Volunteer your services to your neighborhood association for any events they may hold. Referral programs can be a powerful networking tool as well. Offer extra time on a photoshoot or a percentage off pricing for a referral or come up with a program that when five referrals are made and paid, the person referring will receive a free shot. Sometimes free is more incentive than a discount. Through an effective referral program, you are utilizing your network to extend your network.
Email marketing is not a new tool. It’s been around for quite a while, but Digital Agency Network says that it is still just as effective as it once was. You can put out a mass email once a month with a monthly special and some samples of work that you have done in the past month. Be sure to leverage the power of email lists when holidays approach, during prom and graduation season, and for Christmas card shoots. It takes planning to properly put email lists to work. Try planning your entire year out. Give your clientele enough time to choose you for their photos, but also follow up each month until the season is over or until your schedule is packed, whichever comes first.
Attend Events and Do Your Thing
Utilize social media to find out what is happening in your community. Attend festivals and art shows. Take pictures of the sites and the action. When you go home, upload your best work and tag the photos to the event page. Even though it isn’t a paid gig, it gets your work out there to a vast audience and will also get the attention of the venue host.
Enjoy your creative flow and make money while you do it. Having a job that you love can be so fun and exciting, just remember to tend to the business aspect of your joy and maximize your money!
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