How You Can Ensure Your Brand’s Staying Power
Think back to your childhood—you can probably remember brands of clothing and chains of restaurants and stores that no longer exist. Yet, others have persisted, stayed current, and changed with the times. Now as a business owner, you may be wondering what can keep your brand fresh and your customers loyal.
Keep Up With Trends
If your brand has begun to seem stale and stuffy compared to your competitors’ shiny and trendy image, it might be time for a brand makeover. Today’s consumers are visually-oriented. You may want to redesign your logo, choose a new font for your brand name, or rethink a cartoon mascot or spokesperson to keep up with contemporary sensibilities.
Use social media to keep up with the latest trends and understand how customers are using products and services similar to yours. Be innovative and become a trend-setter. To appeal to a younger audience, add social media influencers to your marketing mix.
Create Brand Loyalty
Customers are loyal to a brand when they feel it delivers more value than its competitors. Quality and customer service will take you far in developing brand loyalty, so make sure your customers know they are getting the best. Enhance their experience by giving just a little more.
Rewards programs can grow your sales by helping maintain customer loyalty. These programs can be used for a brick-and-mortar business or integrated into an e-commerce store and a mobile app. Offering points for purchases and rewards after reaching a certain goal will entice customers to visit more often and buy more.
You will ensure brand loyalty for the long term when your customers feel good about doing business with you. They will also recommend you to their friends and families, which can expand your customer base.
But first, you have to meet your customers’ needs, and that means understanding what they want and how to best fulfill their desires. Solicit reviews and ask customers to take satisfaction surveys. Act on feedback to make continuous improvements in your products and services. And, if something goes wrong, respond quickly and with empathy to resolve the problem.
Brands come and go, but if you want to ensure staying power for your brand, you’ll need to invest time and effort into keeping your brand relevant and valuable to your customers. Keep current, be willing to change with the times, and always put customers first.
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