How to Create a Website People Won’t Turn Away From
The internet is full of eyesore websites that turn people away. You’ve probably seen thousands of them while scrolling through social media. When creating a website for your own brand, you need to make it appealing and user-friendly. If you want people to visit your website, you need to be aware of your audience and considerate of what they want from a website.
Build for Visual Appeal
If you’ve even causally perused the internet, you’ve most likely stumbled on a website that made you feel aesthetically squeamish. The menus are difficult to navigate and impossible to understand causing you to exit out before you can explore the site. When developing your own website, you need to use a visually appealing design. Making a visually appealing website from scratch involves knowledge of several coding languages, so you will probably be better off with an existing content management system. Many website construction sites have ready-made templates you can use to build your website for visual appeal.
Minimize Distractions
In conjunction with visual appeal, if your website is congested with distractions, like pop-up ads, users are less likely to stay on your website for very long. People don’t like pop-ups or other distractions, so keep these to a minimum. When you do use ads, make sure that the ads are relevant and useful to your visitors. Pop-ups and ads are not bad, but when they get in the way of your website’s content, it becomes a major turnoff to potential visitors. When you minimize distractions on your site, you create a positive experience for visitors and get them to return to your site.
Be Aware of Your Intended Audience
Even if your site is appealing and not distracting, if you are unaware of your intended audience, you will not attract the people who are most likely to visit your site. Identify your intended audience. Consider asking your visitors to give you feedback on your website’s design. Also consider researching other sites similar to yours that are more heavily trafficked and make adjustments to your site accordingly.
The content of your website is important but even more important is the way you present that content. If you want your website to leave an impression on visitors, make it worth their time. Give them what they really want: an appealing design, minimal distractions, and content that is relevant and important to them.
It’s important to have a website that reflects your brand. Not sure what your branding should be? We can help! Contact us for a free consultation.
